Uncover Your Path to Becoming a Marketing MVP...
Become a Certified Analytics & Data Master
Learn how to identify, organize and analyze data to find ways to
improve your business and make informed decisions.
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Get 30 Days Access
Intermediate
Be Certified
100% Online
Be Certified
30 Days Access
Intermediate
At Last, You'll Have A Powerful Analytics Dashboard That Will Help You...
Make Smart Business Decisions
Get instant access to our proprietary tools, guides, checklists, and more!
According to Google, about 90% of websites have installed Google Analytics… …yet only 30% of people actually LOG IN to look at their analytics dashboard. Pretty bad, right? Hold on—it gets worse. Of that 30% who log in, most people don’t know what they’re doing or what to look for. They just see a scrambled mass of numbers that don’t actually *say* anything.
Sure, they know their average bounce rate is 54.99%… But what does that mean? How can they be sure it’s accurate? And most importantly… What are they supposed to DO about it? That’s where you come in. As a Certified Data Analyst, you’ll have a rare and valuable skillset. You’ll have the ability to collect & analyze data as tool to answer TOUGH business questions, such as:
- “Why has our average order value dropped, and what can we do to fix the problem ASAP?”
- “Which blog topics are bringing us the most engagement and leads?”
- “How can we find out what are people saying about us online (without reading through thousands of comments every day)?”
- “Where should we put our advertising budget to get the best results? And should we be spending more, less, or the same?”
- “Why did our last email promo perform so well, and how can we recreate that success in our next send?”
So how do you do it? And how do you do it over & over again, using a consistent and repeatable process? To answer that question, there’s one thing you have to understand…
There Are 4 “Lenses” Through Which You Can Look At Your Data
Whenever there’s a change in your business, these are the 4 “lenses” you can use to help determine the cause:
Historical: How does this data compare to your baseline in the past?
External: Did something happen outside of your company that could have caused the change?
Internal: Have you made any strategic changes that could explain it?
Contextual: Are you putting this data in the proper context? If it all seems complicated, it’s really not. In fact, once you understand the process it makes analyzing data much simpler & easier! You’ll never find yourself blindly clicking through your analytics dashboard again… Because you’ll have a step-by-step process to answer ANY question that arises in your business. Just how valuable is this skill? You be the judge…
FACT: Without Data Analysts, Business Owners Are Flying Blind
Any business owner, CEO, or manager worth their salt (and their salary) should be smart enough to realize… …that they have no friggin’ clue what’s going on in their business. Sure, they have hunches… Intuitions… Guesses… But without data to back up those intuitions, they’re flying blind. It’s like they’re driving a car at night… With the headlights turned off. And as the data expert in your company, you’re the only person with the power to turn on the lights.
Do you realize how valuable that skill is to an employer? As the resident data expert, you can do much more than earn a hefty salary. You can be the HERO in your company! You’ll be the one who recognizes a huge opportunity hidden in the numbers. You’ll be the one who discovers a big problem and solves it before it has a chance to wreak havoc.
And whenever someone has a question… or a suggestion… or an idea… Who do you think they’re going to come to for advice? That’s right. They’re going to come to YOU. Because you’ll be the only one with the tools and the expertise to discover what’s really going on in your company and know how to use that information to make intelligent, data-driven decisions. And you’re going to master those tools right here, in this certification class. You’ll learn things like:
- The exact same strategies we use here at Digital Marketing Academy to collect data, analyze it, and make smart data-driven decisions about our business
- How to build a complete analytics dashboard that reveals the overall health of your company in one glance
- Why it’s essential to remove outliers to avoid misleading data so you don’t make bad decisions (along with the exact formulas to do it)
- How to calculate the lifetime value of a customer (this is ESSENTIAL if you want to know how much you can afford to spend to acquire new customers at a profit)
- An 8-step flowchart that shows you an easy, step-by-step process for turning raw numbers into meaningful actions
- How to set up full-funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results
- Why you MUST contextualize your data to make sense of it, and how to use “The Analyst’s Toolkit” to find out what’s REALLY going on in your business
- How to measure customer satisfaction using metrics like refund rate, churn rate, and our custom-built membership retention report
- Why you should be tracking the banner click % for each blog post to measure how well it creates interest in your product or service
- How to keep a finger on the pulse of your audience using Reputation Score and a Qualitative Trend Report
- How to track visitor recency and use it to gauge the effectiveness of your company’s branding efforts
- The “Retargeting Naming System” makes tracking your funnel performance super simple (this is the *key* to diagnosing the health of your entire sales funnel)
- How to identify the critical 3-5 data points for YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales
- How you can use digital analytics to measure the impact of your company’s OFFline marketing (this will really impress your boss)
- How to accurately track your all-important monetary metrics including sales, average order value, and revenue per visitor
- How to identify which traffic sources are most valuable to your business (using our custom-made UTM Parameter Builder)
- Why you can’t rely on averages or aggregates, and how to drill down to meaningful specifics instead
- How to analyze the performance of each channel in your marketing so you can make intelligent decisions about how to scale your business
- What “Cohort Analysis” is, and how to use this advanced tool to learn more about the true value of your membership program
- How to measure your share of search to compare your company’s performance against your competitors
No one can make strategic business-building decisions without the right data. No you, not me, not your boss, not Jeff Bezos, Mark Zuckerberg, or even Steve Jobs in his prime… Nobody. Is it any wonder, then, why data analysts are SO CRITICAL to the success of every company in the world? If you’re interested in becoming a “Analytics & Data Master,” then I have one question for you…
Are You A “Doer”…Or Just A “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
…talk?
That’s the problem!
And at Digital Marketing Academy , it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren’t researchers. We aren’t journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Optimization & Testing Mastery” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what Digital Marketing Academy is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
Become a Certified Analytics & Data Specialist
What’s Included
- Analytics & Data Mastery Class
- 7 Core Modules
- 72 Video Lessons
- 11 Handouts
- 7 Review Quizzes
- Upon completion you’ll get a badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile
Get Certified Today For Just $1500
What Is A Digital Marketing Certification?
Digital Marketing Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Top-To-Bottom Insight
Proven Strategies & Playbooks
World-Class Instructors
Resume-Worthy Achievements
Top-To-Bottom Insight…
Turn Your New Skill Into Sales
- Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
- Master the core functions of marketing, and turn those skills in new opportunities and additional revenue
Proven Strategies & Playbooks…
That We Train Our Own Team With
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
World-Class Instructors…
Hand-Selected Faculty Experts
- Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
- Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
- Ryan Deiss, Co-Founder & CEO of DigitalMarketer
- Richard Lindner, Co-Founder & President of DigitalMarketer
- Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
- Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
- Molly Pittman, Digital Marketing Strategist and author of Click Happy
- Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
- Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!
Verified, Resume-Worthy Achievements…
To Share With The World
- Earn your marketing certifications from world’s largest digital credential network
- Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
- Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles
Frequently Asked Questions
Once you get access to Digital Marketing Academy you will only have 30 DAYS to view and complete this course.
It depends on who you are…
If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.
If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.
Get Certified Today For Just $1500
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