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Beginners / Intermediate
Looking to improve your skills
With Career Defining Certifications
Whether you’re a beginner looking for a place to start or a seasoned marketer looking to up level your skills, Digital Marketing Academy has everything you need to get marketing DONE.
The DMM Course is the most comprehensive digital marketing training in the industry. You’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.
Playbooks are basically “checklists on steroids” that walk you through the step-by-step execution of proven marketing tactics, growth strategies, and carefully crafted campaigns. These are the same strategies and tactics that we use to help thousands of marketers, business owners, agencies, and entrepreneurs dramatically improve and grow their businesses every single day…
We built these foundational courses to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’ve made these certifications available to the world. Become a CERTIFIED EXPERT in fields such as: Digital Strategy, Content Marketing, Paid Advertising, Search Marketing, Email Marketing, Copywriting… and so much more.
It depends on who you are…
If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.
If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.