Become a Certified Funnel Optimization Specialist

Learn how to develop meaningful relationships with your customers

and automate the customer acquisition process.

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Intermediate

Be Certified

100% Online

Be Certified

30 Days Access

Intermediate

This Is The Most Profitable Customer-Getting Campaign We've Ever Created...

(And Now I Want To Show You How To Build One For Your Company)

Does your business have a funnel?

Better question: Do you even know what a “conversion funnel” is?

In case you don’t, here’s a quick definition…

A funnel is a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect towards a desired action.

In other words, a well-optimized “funnel” allows you to sell…without selling.

They are the secret to promoting your product or service without being pushy or creepy.

More importantly…

Conversion Funnels Allow You To Fully Automate the Entire Customer Acquisition Process…

The fact is, most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel.

That’s where you come in.

As a Certified Customer Value Optimization Specialist, you’ll know how to architect a “conversion funnel” that gives businesses exactly what they want:

MORE customers, that are…
MORE valuable, yet…
LESS EXPENSIVE to acquire

Read that again because it’s important. (It’s also the key to unstoppable business growth.)

If you want your company to grow, then you need a proven, repeatable system that on-boards new leads and then converts those leads into customers…ideally at a profit.

Because if you can do that…if you can create a proven, repeatable system that maximizes immediate customer value while simultaneously reducing acquisition costs…you will have cracked the code to business growth.

Your company will be unstoppable, and you will possess the single most valuable skill any marketer can ever possess: The ability to create customers out of thin air.

And that’s exactly what you’re going to be able to do after you complete this class…

In addition to learning our step-by-step plan for rolling out new conversion funnels (for virtually any type of business) from scratch, you’ll also learn:

  • How to optimize all of your existing marketing funnels by applying the “5 Things” methodology
  • The L x c x m x f = GP formula that consistently doubles revenues…
  • One change you can make to your funnel to instantly get more leads, subscribers, and ultimately customers. (Hint: It has NOTHING to do with your ad, your headline, your landing page, or your copy.)
  • The simple tweak we made for a manufacturing client that brought in a 2,000% increase in leads!
  • How to craft a “Statement of Value” that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it…)
  • The 5 “Specifics” that make up a winning Lead Magnet…
  • The right way to use coupons and discounts in funnels that works for both online and offline businesses…
  • How to select the right “Tripwire” for any business. (Includes 7 examples you can model.)
  • The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.
  • How to use “bundling” to de-commoditize a commodity product or service…
  • How we resolved a client’s #1 customer complaint while simultaneously DOUBLING their profit margin. (This works in literally any business…even if your customers aren’t complaining.)
  • The 3 little words that can be added to the back of any conversion funnel that’s been responsible for bumping average profit per customer by 200%.
  • How to deploy an automated, 5-phase followup system that converts more leads into buyers, and more buyers into multi-buyers…
  • …and much, much more.

In short, Customer Value Optimization Specialists (a.k.a. “Funnel Experts”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers at a PROFIT.

If you’re interested in becoming such a “Funnel Master,” then I have one question for you…

Are You A “Doer”…or Just a “Talker?”

Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

…talk?

That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF…

…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Conversion Funnel Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU

Become A Certified Digital Marketing Strategist What's Included:

  • The Conversion Funnel Mastery Course
  • 6 Core Modules
  • 58 Video Lessons
  • 7 Handouts
  • 6 Quizzes (one for each module)
  • Upon completion you’ll get a badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile

What Is A DigitalMarketer Certification?

 

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight…

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder & President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Molly Pittman, Digital Marketing Strategist and author of Click Happy
    • Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Frequently Asked Questions

Once you get access to Digital Marketing Academy you will only have 30 DAYS to view and complete this course. 

 

It depends on who you are…

If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.

If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

Get Certified Today For Just $1500