The Industry's Most Comprehensive Paid Traffic Certification For The Post-Privacy World

Become a Certified Analytics & Data Master

Overcome iOS updates, crumbling campaigns, and surging ad costs

by mastering the most cutting-edge media buying strategies from

the top traffic experts in the game today.


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Be Certified


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Be Certified

30 Days Access


Paid Ads Are Easier Than Ever.

I know what you’re thinking…

Conversions are down, ad costs are up, and your best audiences are gone.

“Paid ads are easier than ever”? 

You’re full of (💩) it!

It’s a bold statement so I’ll explain, but first, let me show you something…

You see this right here…

Spend: $2,384.29
Revenue: $31,780.64
ROAS: 13.32

This is a campaign that one of the coaches in this certification has been running for the past 6 months.

It has brought in 289 customers for a total cost of $2,384 and has generated over $31K in revenue. 

That’s a 13x return on ad spend! 

Here’s another one…

Spend: $11,625.12
Revenue: $431,108.54
ROAS: 37.04

This one has been scaled and has way more room to grow.

This campaign is at about $11,625 in spend and has brought in over $430,000 in revenue.

That’s a 3,708% ROI y’all! 

The reason I’m sharing these with you is not to make you jealous but to show you that, ever since iOS 14 hit…

Paid ads have gotten more competitive, more complicated, and, at the same time… so much better

There’s been a lot of confusion, fear, and frustration around paid media the last year.

Ad costs have skyrocketed, conversions have dropped, and the ability to target has seemed to disappear. 

Lots of marketers have expressed concern about not being able to find profitable audiences, retarget their prospects, or scale their campaigns.

Well, we can promise you from our own experience of running thousands of dollars a day in ad spend, as well as the millions of dollars collectively spent by the instructors of this course…that is simply not true. 

In fact, right now, as you’re reading this, it’s our opinion that … 


Whether You've Failed In The Past, Gone From Scaling To Struggling, Or Are Totally New To Paid Ads...

You Can Turn Your Funnels Into 'Profit Printing' Machines...

...If You Have The Paid Traffic, Post-Privacy Playbook.

Check out this ad above. 

There’s not much to it.

There’s no state-of-the-art augmented reality imagery, professionally polished video, or clever copy. ( I know, I wrote it. 🙈)

But what it does have is…ROAS*. (AKA Return On Ad Spend.) 

(*The acronym is solely reserved for us cool kids that have a need to sound smart in Zoom meetings.✋)

Here's Why…Machine Learning.

See, when you apply the unique strategies that the coaches above have painstakingly perfected in their respective traffic labs over the last 2 years,

And combine those with the unprecedented power of the major platform’s AI…

Running paid ads has become easiercheaper, and more profitable. 

That’s the secret…

Instead of you doing the work. It’s really better and more profitable if you actually let the paid ad platforms themselves (Facebook, Google, & YouTube) do the heavy lifting. 

What’s missing for most marketers is….

You have to provide the platforms with the right strategies to execute, the creatives that  convert, the best playbooks for each platform, and the correct tracking to know what’s working. 

That is why we created the industry’s most comprehensive post-privacy paid advertising training.

A certification that combines all those elements in a simple, straightforward, and easy to follow framework.



Paid Traffic Mastery

This certification is designed to give you a full, fundamental understanding of how paid traffic works in today’s world and the new opportunities it will unlock for you. 

Once you understand the new post-privacy playbook, you will have:

  • Complete confidence in a new comprehensive media buying plan for you or your company
  • Total clarity about what to do (and what NOT to do) for each of the major platforms
  • A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using these strategies, and 
  • How to convert cold strangers into hot buyers in today’s world of paid ads while simultaneously building good will in your marketplace

This Newest Training Covers Every Aspect Of The Paid Traffic Journey.

Specifically, it is designed so that you will have total confidence in your ads, how to run them, the ROI they’ll get from them, and be prepared for future changes that will inevitably come to the paid traffic landscape.

But this isn’t just theory.

You’ll also be building your ad campaigns throughout the certification so when you complete Paid Traffic Mastery, not only will you have the knowledge, skills, and confidence to launch your new paid traffic strategy, you’ll also leave with ready-to-run ads.

Become A Certified Customer Acquisition Specialist

  • 7 Core Modules
  • 72 Video Lessons
  • Paid Traffic Mastery Workbook that includes notes, tools, templates, and worksheets.
  • Traffic System Planning Canvas to plan campaigns for every “temperature” of lead
  • A Tech Stack checklist
  • Customer Avatar Worksheet to ideate your ideal customers
  • Customer Value Journey Worksheet for designing a marketing plan that turns cold traffic into customers & brand advocates
  • Paid Traffic Mastery Pacing Calendar for bite-sized lesson planning that fits into your busy schedule
  • Paid Traffic Mastery Study Guide to ensure you pass the course with flying colors
    Credential Badge &
  • Certificate to display on your website & social media pages
  • 1 Final Comprehensive Certification Exam

Plus, upon successful completion of the course and all Final Exam you will also receive:

  • A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable Certificate suitable for framing
  • Status and recognition as a Certified Customer Acquisition Specialist

Get This Course For Just $1500

Get A Job In Paid Media With The Help From Digital Marketing Academy

The Paid Traffic Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.


Average Entry Level Salary In Paid Media


Job Openings In Paid Media

What Will I Learn?

Module 1 Overview- Core Concepts of Paid Traffic

Module 2 Overview- Your Tech Stack

Module 3 Overview- Crafting Your Campaign Assets

Module 4 Overview- Google Ads

Module 5 Overview - YouTube Ads

Module 6 Overview Facebook Ad Network

Module 7 Overview Scaling Your Ads

What Is A DMA Certification?


DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight…

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder & President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Molly Pittman, Digital Marketing Strategist and author of Click Happy
    • Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Frequently Asked Questions

How long do I have to access this course?

Once you get access to Digital Marketing Academy you will only have 30 DAYS to view and complete this course. 


How will this certification help me?

It depends on who you are…

If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.

If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

How valuable is this certification?

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.

What if I fail? Am I allowed to retake the test?

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

How long do I have to complete the course and take the test once enrolled?

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

How long does it take to finish the course and receive my certification?

This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

Am I guaranteed to get certified if I take the course?

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

I don't care about the certifications...can I just audit the courses?

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.

How difficult is the test?

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

Get Certified Today For Just $1500