Follow along with these email marketing masters as they show
you how to skyrocket your subscribers, drive up deliverability,
increase your open rates, and craft high-converting copy so you can
create an ATM-like asset that will pay you for years to come.
It’s just one of those pesky perpetuations that continues to go around.
Kinda like hanging upside down will make you taller. (Don’t ask. )
With every new channel or regulation, that drum begins to beat again.
To relieve your suspense….it just ain’t true.
Do you know how I know?
I could go on and on citing different sources and throwing facts and figures at you (which I’ll do in a minute) but the truth is much more obvious than that.
Let me ask you one simple question…
Did you check your email today?
I bet I know the answer, so I’ll ask you a more appropriate question.
How many times have you checked your email today?
Heck, I’ll even do you one better… How did you find yourself on this page?
Yes, there are a number of ways you could have landed here, but the chances are you landed on this page because of an email.
Do you know how I know? Because we track it.
Check this out…
The screenshot above is of a report showing sales units by channel for a promotion we ran recently.
Email was responsible for 84% of sales.
This is a similar recent report showing the revenue by channel across a handful of promotions. Email was responsible for 65% of the money that came in.
The fact of the matter is…
And just so that isn’t passed off as opinion, here are a few of those smart-kid stats I mentioned earlier:
OptinMonster reports, when compared to the “Big 3” of social media (Facebook, Instagram, and Twitter), email’s average open rate is 22.86% with a click-through rate of 3.71%, whereas social media’s engagement rate comes in at 0.58%.
Not to mention, of the 4 billion active users above the age of 15, 99% of us check our email EVERYDAY and some of us as many as 20 times a day. (that’s crazy). *
So with all those eyeballs, it’s no wonder why email drives anywhere between $36 – $44 in revenue for every dollar spent (convert that to a percentage and it’ll make your head spin).
That means, on average, email marketing comes in at a jaw-dropping 36 – 44x ROI, which makes it by far the most profitable sales channel available. (Compare that to 1.5x ROI on Facebook.)*
Well then the obvious question is…
“If that’s the case Ryan, then where is all my dang moolah?!“
Well, it would be a lie to say that email marketing hasn’t gotten hard. Like real hard.
Building a list has become much more expensive.
…Regulations have increased.
…Deliverability is complicated.
…Inboxes have never been more crowded and,
…Prospect’s trust has never been harder to earn.
It’s not a surprise there is a lot of confusion, fear, and frustration these days.
CPLs are up, open rates are down, and promotional folders are like fly paper made out of gorilla glue dipped in honey.
Marketers report their lists are lifeless, they can’t convert customers, and, of course, “email is dead.”
Well, we can promise you from the hundreds of thousands of dollars in our own internal email-driven revenue each month, as well as the millions a month made collectively by the instructors of this course…that is simply not true.
In fact, right now, as you’re reading this, it’s our opinion that …
That’s why we gathered some of the world’s top mailers and had them create the ultimate email marketing manual for 2022.
This certification is designed to give you the knowledge, skills, and confidence to strategically use email marketing to grow your business.
Once you have this updated email manual, you will have:
The Email Marketing Mastery certification provides a concrete, step-by-step process for developing and executing successful email marketing campaigns from some of the most successful email marketers in the world right now.
This comprehensive 10-module program covers everything you need to know to create successful email marketing campaigns that achieve your goals. From strategic planning and list building to tactical execution and measurement, you’ll learn everything you need to create an email strategy that engages and converts.
You’ll learn how to create engaging content, measure your results, and troubleshoot any problems along the way.
In addition to the comprehensive modules, you’ll also receive a workbook packed with notes, tools, templates, and worksheets so you can put what you’ve learned into action.
Using these tools to their full advantage means walking away with emails completed, copywriting integrated, and reports in place to measure success. You will have a repeatable & reliable process to continue to grow email as a successful marketing channel.
This course is perfect for anyone who wants to increase their email marketing skills and improve their results
Learn the role of digital marketing and how to leverage it in today’s business world.
DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
Once you get access to Digital Marketing Academy you will only have 30 DAYS to view and complete this course.
It depends on who you are…
If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.
If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.
According to Return Path, email is consistently ranked as the “highest ROI marketing activity.” No matter what company, industry, or focus EVERY business needs a talented email marketer to make the cash register ring.