Learn how to identify exactly where to focus optimization efforts
to increase conversion rates.
Unfortunately, most marketers just don’t get it!
When it comes to testing & optimizing pages and offers, they either don’t test at all…
…ONLY test when they see low conversions…
…or only test what other people tell them they’re supposed to test.
That type of “I hope this helps” optimization just won’t cut it anymore! Not only is it not improving conversions, it’s almost certainly costing you money!
If you actually want to generate real and meaningful increases in your leads and sales, then you need to do more.
You need a PROVEN process in place to tell you exactly what (and when) to test!
But how do you build a “process” that systematically converts mediocre offers into winners and turns existing winners into breakout cash cows…
…one that will work for any business, any website, any offer?
Fortunately, that’s exactly what you’re about to learn…
All businesses need a way to optimize the traffic they’re already getting to generate more leads and more sales.
They need a proven and repeatable process to identify exactly where they should focus optimization efforts to truly “move the needle” in their business.
I’m not going to sell you on the importance of split testing and conversion rate optimization.
If you’re here, you know how important even the slightest increase in conversions can mean to a business.
In other words, you know that increasing your conversion rate means more leads and more sales, all from the traffic that you’re already getting.
So that’s why businesses need Conversion Rate Optimization Experts.
There’s just one problem: Most so-called “conversion experts” don’t know what they’re doing…
That’s where YOU come in.
As a Certified Conversion Rate Optimization Specialist, you are uniquely qualified to help brands convert their existing traffic into even more leads and sales.
More specifically, in this master class, you’ll learn:
In short, Certified Conversion Rate Optimization Specialists (a.k.a. “Conversion Masters”) are able to not only deliver more leads and customers… they have a proven and repeatable process to deliver those increased leads and customers with the traffic they’re are already getting!
If you’re interested in becoming such a “Conversion Master,” then I have one question for you…
Let’s face it: Marketing experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
That’s the problem!
And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren’t researchers. We aren’t journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Optimization & Testing Mastery” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what Digital Marketing Academy is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
Once you get access to Digital Marketing Academy you will only have 30 DAYS to view and complete this course.
It depends on who you are…
If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.
If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.