Turn Products Into Profit, Browsers Into Buyers, & Past Purchasers
Into Life-Long Customers By Copying This Proven Marketing Method
Developed By The Top E-Com Mavericks In The Game Today.
At Last, You’ll Have A Step-By-Step Process & All The Tools You Need to…
If you’ve been in e-commerce for any amount of time, then you’ve undoubtedly heard…”You’re Only One Product Away“.
It’s the E-com info-industry mantra that is continually repeated over and over by countless trainers, coaches, and “consultants”.
But I have a secret for you…
If you are an E-commerce marketer or store owner who is struggling to scale your store to 6-figures or more right now, read on…
The reason you need to pay attention to this page is…
Most E-com’ers are constantly being bombarded with the next latest & greatest app or traffic channel.
Everywhere you turn you’re being told you need to be using…
“the newest review app”,
… and the list goes on and on.
The fact is, if you are doing all these things, all at once, you’re probably feeling spread pretty thin.
Not only is this distracting, it’s also ineffective, and more commonly leads to overwhelm, confusion, and discouragement more than it does sales.
It’s no wonder why recent stats show that 95% of all Shopify stores fail!?1
And this is at a time when you, and those other 95%, should be soaring.
Check this out…
After the global shutdown in the early part of 2020,
U.S. E-commerce saw 10 years worth of growth in just 3 months! Talk about hyper growth.
And as many economists predicted, consumers’ buying habits have stuck.
In fact, the trend toward online shopping is only continuing to skyrocket.2 (See the chart below for actual Y-o-Y increases and current conservation projections from Statistia)
As a matter of fact, by the year 2040, it’s assumed that 95% of all retail purchases will be facilitated in some way by e-commerce.3
But, do you want to know the real crazy part??
All those billions of dollars in current online sales are still only 16% of all retail purchases.3
Above is a backend Shopify revenue report for a T-shirt company called Blackhare.
Until recently, their highest monthly revenue was a couple thousand dollars.
They struggled being just “another T-shirt shop” in a sea of Print On Demand stores.
But after focusing on a winning process over a winning t-shirt, their business EXPLODED.
In only a couple weeks of adopting this new approach, they were able to go from just a few thousand a month to well over $30k a month in a short period of time.
And this process isn’t just for beginners, …
The above is the monthly revenue report for an established jewelry business that was plateaued at about $100,000 a month. I know that sounds like a lot but their margins were paper thin and the owners were exhausted.
Yes, they had a high sales volume but their conversions were low, traffic costs were high, and they had no time for follow up so everything was focused on front end sales.
It was more like running on a hamster wheel than running a successful store.
After focusing on a winning process, they were able to increase margins, increase customer LTV, lower new customer acquisition and, as a result, were able to scale to over $300,000 a month PLUS do it with less stress and anxiety.
The E-commerce “Tree of Life” is one of the core concepts to building a profitable, sustainable, and scalable E-commerce store. This process is made up of 4 Key Pillars to success:
Pillar 1: The Roots – This is about establishing the foundational elements so your store can truly take root by determining the right offer to the right market with the right positioning
Pillar 2: The Base – This is your online store, which requires incredibly strong foundations to support your business. This is the 1st part of your business that is visible to the world. This is made up of your proven product pages, branded store front, and basic automations (like email) that are all tested and proven to convert your customers. (i.e. certain to bring your water to your roots!)
Pillar 3: The Trunk – This is your first traffic source that predictably leads to sales. It’s the first customer acquisition channel that you master, which you can reliably depend on for sales. What’s most important here is that you don’t get distracted trying to get sales from 10 channels at once, before mastering one. Focus on only ONE branch until that is a repeatable and reliable source of sales for your business. ONE acquisition channel is enough to build a 6-figure, if not 7-figure business.
Pillar 4: The Branches – Once you have at least one sustainable branch to your business you can begin to build out additional acquisition arms ( or funnels) of your business. To go full bloom, you also don’t need to depend on solely paid advertising channels. Your tree could include things such as pop-up shops, wholesaling, affiliate and influencer channels, and other profit centers for your business.
(The leaves are your profits when this tree grows in harmony)
As you can see, when you follow this process, it virtually eliminates the 2 biggest problems that most E-commerce marketers and owners face…
No one wants to waste time or money on traffic they don’t know is going to convert!
And, without traffic, you can’t get any sales.
That’s the marketers dilemma and that’s why this process was developed.
See, when you start by…
Validating your product to market match*
Apply the perfect positioning* and…
Use proven product pages that are sure to convert*
NOW you are in a position to truly judge the effectiveness of a marketing campaign.
If you know people want a product, you know who wants it, and you know the product’s pages are proven to convert then the only variable is the platform.
Isolating the variables in your E–com equation is how the pros slowly, safely, and systematically test their offers.
Then, it’s only a matter of time until your KPIs (key performance indicators) line up, you have your winner, and you can scale…hard!
The E-commerce Tree of Life approach ensures you reduce the trial and error, wasted ad spend, and that nagging unknowing if you are doing things right.
It also makes sure that once you do find success, it is based on a strong and stable foundation that can support scale as opposed to luck, hope, or happenstance.
In fact, this process has been proven so many times now, we can confidently say that…
This certification is designed to give you a full, fundamental understanding of how you can effectively approach E-commerce marketing in today’s world and lay out the simple steps to success and scale that the 7 & 8 figure E-Commerce brands follow.
Once you understand the E-commerce ‘Tree of Life’ and its 4 Key Pillars to success, you will have:
Our Digital Marketing Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
Once you get access to Digital Marketing Academy you will only have 30 DAYS to view and complete this course.
It depends on who you are…
If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.
If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.
According to Return Path, email is consistently ranked as the “highest ROI marketing activity.” No matter what company, industry, or focus EVERY business needs a talented email marketer to make the cash register ring.